Game Lounge was founded in 2011 by Jonas Cederholm and Fredrik Langeland with the vision to transform affiliate marketing for the iGaming sector in the Nordics and beyond. The company rapidly established itself as an industry leader in the field of SEO, and its affiliate sites get the vast majority of traffic through organic searches.

Game Lounge provides digital marketing for the global online Casino industry and amongst its assets, it owns a portfolio of affiliate sites targeting various markets worldwide, from the Nordics to Japan. The company also operates 2 white label casinos SveaCasino.com and SuomiAutomaatti.com.

Moreover, in 2017 Game Lounge purchased Lainat.fi an affiliate site in the personal loan industry, thus venturing into a new market segment.